Two GSM tiers. Five finishes. Every URMISA product is built to a standard you can verify — not just trust.
A tighter, more consistent fibre split than standard microfiber — more surface area actually gripping dirt, so one wipe does the work of two.
Read how it works →GSM decides how a cloth performs — and most brands never verify it. Every URMISA cloth is individually weighed against its labelled GSM before dispatch.
Why GSM matters →Built to perform across 500 wash cycles without losing absorbency or softness — provided it's washed the right way.
The right way to wash it →Balanced weight and pile height for daily use — kitchens, glass, dashboards, screens, and general home care. Available in four colors, in 3-packs and 5-packs.
Dense, ultra-plush, dual-color and reversible — one side for everyday grime, one side for a fresh, bright finish. Built for heavier water absorption and sensitive surfaces.
Grey side for tough dirt and grime, Yellow side for a fresh, bright clean.
Grey (340 GSM) + Sky Blue (340 GSM) + Grey/Yellow (500 GSM) — one of each, for every job in the house.
Dedicate one color per surface to stop cross-contamination — one of our most-requested configurations, now available as a set.
340 GSM, one of each color — start your color-coded system.
340 GSM — the complete color-coded set for a full home.
Take a piece of cloth exactly one meter by one meter. Put it on a scale. The number of grams it weighs — that's its GSM. A bigger number means a denser, heavier cloth. A smaller number means a lighter one. That's the whole idea.
Most brands print a GSM number on the box and never check it again. We weigh every single cloth before it leaves the factory, so the number on your listing is the number you'd get if you weighed it yourself.
Read the Full GSM Promise →